The Art of Cause Marketing

Author: Richard Earle
Edition:
Binding: Hardcover
ISBN: 0658001221

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy

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Create a mutually beneficial partnership between nonprofit and for-profit enterprisesCause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiv