Thinking in New Boxes

Author: Luc de Brabandere
Edition:
Binding: Hardcover
ISBN: 0812992954

Thinking in New Boxes: A New Paradigm for Business Creativity

To thrive in a world of accelerating change, creativity is paramount. Get Thinking in New Boxes diet books 2013 for free.
But most organizations fail to make the kinds of imaginative leaps that ensure long-term success. Enter Thinking in New Boxes, a revolutionary road map for sustainable creativity, written by two strategic innovation experts from The Boston Consulting Group.
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To make sense of the world, we all rely on assumptions, on models-on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. Yet thinking "out of the box" is not the answer. Our brains don't work that way. True ingenuity needs structure. It needs new boxes that balance self-awareness with hard analysis and bold brainstorming.
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But most organizations fail to make the kinds of imaginative leaps that ensure long-term success. Enter Thinking in New Boxes, a revolutionary road map for sustainable creativity, written by two strategic innovation experts from The Boston Consulting Group.
A
To make sense of the world, we all rely on assumptions, on models-on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities

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